BEIJING – Moments after Andre De Grasse raced to bronze at the world championships against one of the finest 100-metre fields ever assembled, the questions began.
What’s next? Will you turn pro?
The 20-year-old from Markham, Ont., faces a huge seven-figure decision over the next few weeks – whether to run his senior season at the University of Southern California, or sign with one of the dozens of agents clamouring to work with the young star.
Story continues below
De Grasse has talked about returning to school in the past, but didn’t sound so sure Sunday night.
READ MORE: Canada’s Andre De Grasse ties for 3rd in 100m at World Championships
“A lot has changed right now. I just got a bronze medal. I’ve got to talk to my coach and make what’s best for me and my family, so we’ll go from there,” De Grasse said.
“Whatever my mom says, that’s my goal, to get my degree first,” he hastily added.
De Grasse was offered a seven-figure shoe deal, a source told The Canadian Press back in June – well before Sunday’s breathtaking race for bronze at the Bird’s Nest Stadium, and even before his double-gold Pan American Games performance in July.
He’s a marketer’s dream. The track and field version of basketball star Andrew Wiggins, De Grasse is young, humble, likable and oozing with potential. And the 100 metres is the glamour event of the Olympics, a race that determines the world’s fastest man.
READ MORE: Andre De Grasse shatters Canadian records on action-packed Pan Am Day 14
“Everyone is trying to sign him,” said Kris Mychasiw, managing partner of Sprint Management. “If he said he wanted to go pro, and that he wanted to sign with us, I’d do somersaults around the Edge Walk.”
A shoe contract typically covers a several-year cycle that includes an Olympic Games and a world championship. But De Grasse stands to make money on more than just the brand of shoes he wears.
Mychasiw, who works in partnership with Canadian sprint legend Bruny Surin, estimates De Grasse could earn much as C$700,000 in endorsement deals in 2016, and could ink a shoe contract worth an additional $700,000 a year.
“The shoe deal is security but he would be very valuable in an Olympic year,” Mychasiw said in an interview from his Montreal home. “Companies like SportChek, Proctor and Gamble, et cetera would be interested to work with him as they are big partners of the (Canadian Olympic Committee). He would also command a very healthy appearance fee at meets.”
Usain Bolt, track and field’s richest athlete, commands as much as $400,000 to race in a meet, Mychasiw said.
READ MORE: Andre De Grasse ready to take on world’s best in Beijing
The Jamaican superstar, who edged Justin Gatlin for 100-metre gold here, went out of his way to congratulate De Grasse in the broadcast area Sunday night in a momentous gesture.
“When you get acknowledged by Bolt, it means you’re the real deal,” Mychasiw said.
It’s been nearly two decades since Donovan Bailey and Surin were racing to Olympic and world medals. Canada hasn’t had a world contender since.
De Grasse is only the third Canadian to run a sub-10-second 100 following those two (convicted doper Ben Johnson ran 9.79 in 1988 but all his times have been erased from the record books), and his bronze was the first world medal for Canada in the 100 since Surin raced to silver in 1999.
The 100 metres, Mychasiw said, is a “legacy event” in Canada.
“Donovan and Bruny set such a high standard of excellence, and it took nearly 15 years for anyone in Canada to run sub-10 and for him to run it five times so far in 2015 shows he’s not a one-hit wonder,” Mychasiw said. “Heading into Rio, he will be considered a medal threat.
READ MORE: Canadian runners ‘doing phenomenal things’ at the Pan Am Games
“What’s great with Andre, he doesn’t hide from anyone,” he added. “He goes out there and runs his race whether it’s from the middle of the track, Lane 8 in the Pan Ams 200 and Lane 9 at worlds.”
Athletics Canada appealed De Grasse’s lane assignment before the final, to no avail. De Grasse didn’t care.
“At the end of the day, it’s a 100 metres,” De Grasse said. “I wasn’t going to let that distract me. This is the final, this is the biggest race of my life, so I’m not going to think about no lane assignment.”
His mom Beverley De Grasse said recently she’d prefer he finish his degree before going pro.
Mychasiw said the sprint star could have the best of both worlds. While going pro would make him ineligible to compete in the NCAA, it wouldn’t prevent him from continuing to attend school.
“I’d sign, capitalize on the endorsements, and stay in school,” he said. “He can continue to get an education, be an assistant coach at USC, work with the team that’s done a great job with him.
“Track is such a different sport, one day you can be top, tomorrow a career-ending injury.”
While De Grasse stands to earn a very comfortable living, Mychasiw was quick to point out, his earning potential is rare in the sport.
“Many athletes in the top 30 in the world struggle to make $30,000 a year. One per cent of athletes make 99 per cent of the money,” said Mychasiw.
Canada’s other bronze medallist Sunday was Ben Thorne, a 22-year-old from Kitimat, B.C., who was third in the 20-kilometre racewalk.
In response to a tweet about De Grasse’s seven-figure shoe offer, retired Olympic racewalker Tim Berrett replied: “Meanwhile, @BGthorne will be hoping for a deal that offers 7 pairs of shoes.”
There are between 200 and 300 registered track and field agents worldwide, Mychasiw said. But of those, only about 30 are considered elite, representing the sport’s top athletes. Among the athletes he represents: Luguelin Santos of the Dominican Republic, who was second in his semifinal of the 400 metres Sunday, Canadian hurdlers Priscilla Lopes-Schliep, Nikkita Holder and Phylicia George, and bobsledder Kaillie Humphries.
©2015The Canadian Press